From the Engine Room: client case
For three years now, every tech event has gotten its audience. Measured and signed off.
An American studio broadcasts live from the floor of some of the largest business tech conferences in the world. There the studio interviews the key players inside major tech companies, some weeks at five or more events at once. De Werkplaats van Justin has been running the campaign work that gives every event its audience for over three years: more than 100 million views and impressions combined, from the moment the event page goes live to the last viewer on the replay page.
-
3+ years
Ongoing collaboration
Campaign work for every event since the start of the collaboration.
-
more than 100 million views and impressions
Views and impressions delivered
Added up across event pages, broadcasts and social media.
-
0
Missed windows
In more than three years, not a single event without an audience. Every campaign window measured and signed off by the client.
The assignment
Every event its audience. On schedule. Verifiable.
A live broadcast has no second chance. A keynote (the main presentation of a conference) happens exactly once, and the audience has to be there that week. If that audience stays away, the value of the event page evaporates: for the studio, and for every sponsor attached to the broadcast.
And the calendar offers no breathing room: the studio broadcasts live at dozens of conferences per year. What the client asked for fits on a work order: make sure every event page has its audience on time, and show that it worked. Delivering on that, season after season, is the real work.
These are the weeks when it has to happen
Promoted broadcasts covering conferences including these
- AWS re:Invent
- Dell Technologies World
- IBM Think
- Google Cloud Next
- KubeCon + CloudNativeCon
- NVIDIA GTC
- RSAC
- Red Hat Summit
- Atlassian Team
- HPE Discover
- Nutanix .NEXT
- Boomi World
These names are conferences that the promoted broadcasts covered; they do not imply sponsorship or endorsement by the organizers. All names mentioned are trademarks of the companies behind them.
Measured results (GA4 and X)
From 75 to 1,000,000 views. Same post, within one campaign window.
A video post by the studio sat at 75 views without promotion. After one campaign window (the fixed campaign period around an event), that same post sat at one million. The numbers:
Without promotion
75
views
After one campaign window
1,000,000
views · 6.2K likes · 749 reposts
The same post on X (formerly Twitter), before and after a campaign window. Figures as displayed by X.
To be clear: this is paid reach, not viral luck. And that is exactly what you are buying: an audience in the week it matters. The craft is in the timing, the pacing and the region, not in the budget alone.
-
+78.2%
Active users
2.3 million active users over the measured campaign period (January through June).
-
+318.5%
Events measured
24 million measured visitor actions: what people actually do on the page, not just what they see.
-
+268.1%
Average engagement time
49 seconds per visit: visitors stay and watch, they do not click away right away.
Year view: the client's most important site12 million active users (+18.2%) and 23 million views (+17.3%) over calendar year 2025 (GA4).
The figures come from the client's GA4 (Google's analytics tool): the campaign measurement covers January through June 2025 (the months with the campaign windows), the year view covers calendar year 2025; the growth percentages are relative to the comparison period GA4 shows ("Previous period"). Post figures as displayed by X. Impressions (as X counts them) and page views (GA4) are different metrics; I deliberately add them up here as total reach. The campaigns run alongside the publisher's own audience activity.
Why is there no name on this page? This work runs behind the scenes, under the client's own name. I respect that agreement, and I will respect it for you too. Want to know more? Then we plan a call.
This is how the machine runs
Four fixed components, every event again
-
Promotion per campaign window
An audience on the event page before, during and after the broadcast. The pacing follows the live schedule of the event itself, not a fixed monthly rhythm detached from what happens that week.
-
Audience building
Campaigns on YouTube, X and TikTok bring traffic to the event pages and replay pages, steered by region and pacing. The mix of those channels is retuned for every event to match audience and sponsors.
-
Amplification afterwards
Even when the keynote is long over, the broadcast keeps working: clips on YouTube and TikTok, interviews and replay pages keep drawing an audience for weeks, so the value for sponsors keeps growing.
-
Verifiable reporting
For every event page we track what was promised and what was actually delivered, signed off per campaign. The client never has to take anything on faith.
The reason this work keeps running
Why this client has stayed for three years
Event promotion is not a one-time purchase: every event is a new order, and the client can choose again every season, or leave. If you want to keep a client like that for three years, you have to deliver every window and be able to prove it.
That is why the client gets a report in plain language after every event. No pretty stories after the fact, but numbers the client can check independently.
The channels differ per job: this event work runs on YouTube, X and TikTok, plus direct audience building around the event pages on the site. Which channels fit your campaign depends on where your customers are. We decide that together up front. The machine behind it is the same: agreements up front, deliver, measure, prove. And every campaign client gets that machine from day one.
Campaign management from €2,000 per month
Your launch or busiest season also has just one window. For companies with a team and a campaign budget, management in the Engine Room starts at €2,000 per month: that is the fee, not the total. The views in this case come from the client's media budget; that comes on top, separately, and both amounts are put on paper up front. Work at the scale of this case runs well above the entry rate. €2,000 is where the machine starts.
Not ready for €2,000 yet? Then ask about the Hefbrug: fixed campaign work for €750 per month, plus a media budget from €500. Rather start with a site that works? See the workshop price list. All amounts exclude 21% VAT. The contact form is in Dutch; email works fine in English.